012 - You’re Not Lazy - You’re Misidentified

🎙️ EPISODE 012: You’re Not Lazy - You’re Misidentified

 This episode reframes procrastination, burnout, and indecision as identity-level dissonance, not personal failure or laziness. Your inability to act isn't about discipline. It's about safety. And it’s not your strategy that’s broken. It’s the internal self-concept that’s misfiring under pressure.

This is the subconscious war that high-achieving women are silently losing behind closed doors:

• Not showing up.
  
  
• Not following through.
  
  
• Not closing the sale.
  
  
• Not sending the pitch.
  
  
• Not raising the rate.
  
  

And blaming themselves instead of realizing: you’re not unmotivated. You’re misaligned.

Why Overachievers Still Feel Stuck

You’ve built. You’ve succeeded. You’ve outperformed, outpaced, outlasted …and you’re still frozen. Why?

Because what got you here wasn’t your truth. It was your trauma response dressed up as productivity.

Let’s stop romanticizing the hustle that came from needing to prove you were enough. That version of you - the one who bulldozed through exhaustion, said yes when she wanted to scream no, built her brand on being "the one who always delivers" - she’s not lazy. She’s burnt out from pretending.

This is what I call Sales Identity Residue:

• It’s the energy that built your success but now blocks your growth.
  
  
• It’s the identity that got you the clients, but can’t hold your next level income.
  
  
• It’s the version of you that people love, but you secretly resent.
  
  

Let’s call it what it is: you performed to survive. You overdelivered to be liked. You succeeded because you had to - not because you were in alignment.

And now? Now your nervous system doesn’t believe you when you say,

“I want to grow. I want to scale. I want to be seen.”

Because it remembers the cost:

• The launches that drained you.
  
  
• The months where you made money but lost yourself.
  
  
• The moments where you smiled on camera but cried in private because none of it felt real.
  
  

So you freeze. You stall. You say “I need to figure things out” when really, you’re hoping your body won’t betray you again under pressure.

Let me be brutally clear: you’re not stuck because you’re not smart. You’re not stuck because you don’t know what to do.

You’re stuck because the identity you’re operating from isn’t the identity that can hold the level you’re trying to reach.

And the kicker? The world still claps when you keep producing…but your soul is quietly screaming for someone to see the real you.

You want the $50K months. You want the booked-out offers. You want to raise your rates and be chosen without performing for it.

But the truth is this: until you rewire the woman behind the results, you will sabotage every room you worked to get in.

That’s the cost of not upgrading your sales identity. You’ll keep being successful but resentful. Visible, but fragmented. Driven, but disconnected.

And here’s a hard truth:

You cannot optimize a business from a disembodied identity. No system will stick.
No sales script will land. No lead magnet will convert IF the version of you behind it is misaligned.

Identity Dissonance and Nervous System Freeze

You’re not lazy  You’re not inconsistent. You’re not “just bad at follow-through.” You’re in a freeze response, and your nervous system is doing exactly what it was trained to do.

Let me show you what that looks like in real time:

You sit down to send the pitch. You stare at the email. You scroll Instagram. You check Slack. You open the draft. You close it. You feel the tightness in your chest.
You start thinking about your last “no.” You remember how you dropped the ball two launches ago. You spiral in the background, but say to yourself,

“I just need to push through.”

No, you don’t, not yet. First you need to understand why you froze.

Here’s the truth: your nervous system doesn’t trust the version of you that’s trying to take action.  It doesn’t feel safe because your identity is still entangled with:

• Rejection
  
  
• Over-functioning
  
  
• Unworthiness
  
  
• And a subconscious belief that if you slow down, you’ll lose everything
  
  

So instead of taking action, your body goes into lockdown.

And then you judge yourself. You call it procrastination. You blame it on poor planning. You tell yourself you need more accountability, another app, a new productivity hack.

Stop. You’re not disorganized. You’re disembodied.

And the part of you that’s frozen isn’t a flaw, it’s a brilliant, protective mechanism that your body built when hustle became your mask and performance became your currency.

Let me say this loud for the overachiever in the back:

You can’t out-hustle a nervous system that doesn’t feel safe.

Here’s what that means for your business:

• You’ll keep saying “I’m revamping my offer” when really, you’re avoiding being seen.
  
  
• You’ll tell yourself “I just need to get organized” when really, your subconscious is protecting you from more emotional labor.
  
  
• You’ll redo your brand voice 15 times because deep down, you don’t believe your real voice will be accepted.
  
  

This isn’t a mindset problem. This isn’t about discipline. This is a full-body identity misfire.

And when you try to take action from an identity that your body no longer trusts, it will sabotage you every single time.

It will freeze your brilliance. It will kill your visibility. It will dilute your voice in every piece of content, every sales call, every client conversation.

Because your body is asking one question: “Is it safe to be this version of me?”

If the answer is no, you’ll delay. You’ll shrink. You’ll sabotage.

That’s identity dissonance. And it’s why your strategy keeps falling flat.
It’s why your launch flopped. It’s why you ghosted that opportunity that could’ve changed everything.

Because the version of you trying to lead is still rooted in the energy of an outdated self.

And no, fixing your calendar, buying a new template, or watching another sales training will not override this.

This is not a systems issue. It’s an identity calibration issue. And until your nervous system, subconscious, and soul agree on who you are, you will keep stalling.

Misalignment in Daily Habits

Let’s cut the noise: if your habits feel inconsistent, heavy, or unsustainable, it’s not because you’re lazy.

It’s because you’re building your day from a version of you that’s already expired.

Here’s how you know:

• You wake up with the best intentions.
  
  
• You open your laptop.
  
  
• You stare at the screen, heart racing, already behind before the day begins.
  
  
• You shame-scroll while telling yourself you’ll “start after coffee.”
  
  
• Midday rolls around and now you're emotionally exhausted, mentally scattered, and still haven't done the one thing that would’ve moved the needle forward.
  
  

Sound familiar?

You’re not lacking structure. You’re rejecting the structure that doesn’t match who you really are.

Because every time you sit down to take action from the identity of “I’m not ready,” “I don’t belong in this room,” or “People are going to see through me”, your body revolts.

That’s why you “forget” to follow up. That’s why your podcast goes quiet. That’s why your sales page is still in Google Docs and not live. Because your nervous system knows:

“This version of us isn’t safe. Shut it down.”

Let me be blunt: you don’t need a better routine. You need a regulated identity that your body can follow through on.

Habits are not neutral. They’re extensions of the identity you believe is safe to live inside.

If your current self-image is still wired to hustle for love, overperform for approval, or stay small to stay safe, then your habits will collapse even if they’re ‘strategically sound.’

Let’s break it down:

• If your identity is misaligned, your habits will eventually feel like self-betrayal.
  
  
• If your body doesn’t trust your pace, you’ll constantly burn out or avoid action altogether.
  
  
• If you’re building habits from a version of you that’s rooted in fear…guess what you’ll keep manifesting?

Fear-based outcomes.

This is why no planner, productivity system, or content calendar will ever work sustainably until you shift the internal blueprint of who is executing the task.

And for those of you who feels like she’s losing her edge…

Breathe.

You are not broken. You’ve just never been taught that habits don’t start on paper - they start in the psyche. In the part of you that says,

“I’m safe to lead now.”
“I can trust myself to show up now.”
“I don’t need to perform to prove anything.”

Until that becomes your new baseline, your habits will feel like performance art, and your business will reflect the misalignment in dollars, energy, and results.

Here’s a quick identity check-in:

• Are your habits supporting your future self, or sedating your current anxiety?
  
  
• Is your to-do list driven by impact, or insecurity?
  
  
• Are you operating from precision, or performance?
  
  

Because if the habits don’t match the energetic frequency of the woman you’re becoming, you’ll keep trying to produce your way out of misalignment.

And that’s how burnout becomes your baseline.

Reconnecting with Internal Truth

Let’s be honest - brutally honest. You’ve built your business on the backs of borrowed strategies, borrowed voices, borrowed personas.

You’ve watched the girl on Instagram close her $100K launch and thought, “If I can just copy her structure, I’ll finally feel like I belong.”

You’ve hired the mentor. You’ve joined the program. You’ve read the scripts. You’ve implemented every damn thing they said to do.

And still, your body whispers: “This isn’t me.”

But you ignore it. You override it. Because everyone else is clapping.

And that’s the addiction - external approval. You’ve been making decisions from the outside in. Not because you’re weak. But because you’ve been conditioned to mistrust your internal world.

Here’s what that sounds like:

• “What if I raise my rates and no one buys?”
  
  
• “What if I niche down and lose people?”
  
  
• “What if I speak the truth and they cancel me?”
  
  

Let me reframe this: you’re not afraid of failure. You’re afraid of being fully seen in your truth and still not being chosen.

So you hide. You dilute. You decorate your brand with buzzwords instead of embodiment.

But I’m here to tell you something that no strategy will say: the voice of your future self will never compete with noise. She will sit in silence until you remember her.

Reconnecting with your internal truth isn’t a journaling exercise. It’s an energetic return to your original frequency. It’s letting go of the self you had to build to survive, and choosing the one you were born to become.

And here’s the truth most entrepreneurs won’t admit:

• The reason your messaging feels off?
  → You’re not saying what you really want to say.
  
  
• The reason your sales feel forced?
  → You’re trying to convince instead of transmit.
  
  
• The reason your business feels exhausting?
  → You’re not leading, you’re performing.
  
  

You can’t build a magnetic business from misalignment. You can’t collapse time if your energy is split. You can’t sell with authority if your inner world is whispering “this isn’t me.”

The body always knows. And she will shut down when you betray your truth, even subtly.

So here’s the invitation: strip it all back. No funnels. No filters. Just this question:

What am I afraid will happen if I lead as me?
Unmasked. Unedited. Unapologetic.

Your next level doesn’t require more tactics. It requires more truth.

Because when you're anchored in identity, when your decisions come from your gut, your knowing, your embodiment, you don’t hope it lands.

You transmit it.

Making Powerful Decisions from Embodiment

Let me say the quiet part out loud: you already know what to do. You’ve known for months. Maybe even years.

But you’ve been circling your power like it’s optional. You’ve been postponing embodiment until your bank account, audience, or calendar tells you it’s time.

Let me be clear: embodiment is not a reward. It’s a requirement.

Waiting to feel ready is a trauma loop. Waiting for more clarity is a control mechanism. Waiting for certainty is the ego’s last stand before collapse.

And here’s the truth high-achieving women hate admitting: you’ve made performance your identity, so power feels foreign.

You’ve made “doing the work” your full-time job…but you’ve never actually become the woman who reaps the results of it.

You can journal for hours. You can visualize. You can script, tap, sage, and say affirmations into your mirror until your throat’s raw.

But if the actions you take are still coming from the identity of “I hope this works…” or “I hope they like me…” or “I hope this finally lands…”

Then your business isn’t self-led. It’s still survival-led.

And here’s where that costs you:

• You don’t make bold offers - you make safe ones.
  
  
• You don’t raise your rates - you lower your standards.
  
  
• You don’t sell like a leader - you pitch like a performer.
  
  

So let’s get to the root: you’re not frozen because you’re confused. You’re frozen because your body doesn’t feel safe being the version of you that can do what you say you want.

That version of you? She’s bold. She’s precise. She holds boundaries, speaks truth, and makes decisions that disrupt her old timeline.

And that’s the real reason you keep circling: you haven’t become the woman your desires require.

Until you do that - every offer will feel risky. Every launch will feel forced and every dollar will feel conditional.

Let’s talk directly to your nervous system now:

“It’s safe to lead. It’s safe to receive. It’s safe to own your power without losing yourself in the process.”

Embodiment is when who you are and how you move become indistinguishable. And when you calibrate to that level of integrity, you don’t chase. You attract. You don’t force. You command. You don’t wait. You lead.

This is what Sales Identity Embodiment is: it’s not about selling more. It’s about becoming the unshakeable woman behind the sale.

So let me leave you with this:

You’re not lazy. You’re not unmotivated. You’re not undisciplined. You’re misidentified.

Let’s change that - permanently.

 “You’re not unmotivated. You’re misaligned. Let’s build a version of you your body can trust. Head over to @rewiredtorisepodcast on Instagram and DM me the word CHALLENGE. I’ll show you how to dismantle the patterns, reset your sales identity, and start closing with power instead of performance.”