Good morning and welcome back to the This is What it Takes Podcast on this beautiful Monday morning. I’m so happy to be here with you again today.
How many of us have cause and effect belief systems, the “if I do this, then it will mean that” kind of thing? I would have to say all of us. I’ve seen it in my relationships, I’ve seen it in my kids and I’ve seen it in myself. As entrepreneurs, we are taught to really study this behaviour because it is so meaningful in our sales. I see it in myself when I’m shopping: I buy because I want to get something emotionally. So what will this mean to me and how will it improve my life or my business, etc.? So I started to do some research: what are the other really important questions that people are asking in order to buy anything? Knowing these questions will help your outcome as you are selling your product and service, so you can answer them as you go.
Does this person have my best interests in...
Good morning! Okay this interview is going to knock your socks off. Cameron Arsenault from Bold Entrepreneurship is bringing it all today as he teaches us not only what it takes to do some amazing marketing, but he is also teaching us how to stand out in our respective niches.
What should we be asking ourselves?
I asked him what he thought about the things we should be asking ourselves and he straight up starts with positioning in the marketplace. What are you really great at already, how can you combine a few things that make you stand out and what are you going to show the outside world? He gets into amazing detail about this and I love how open he is.
How do we keep clients interested?
We talked about the ways we can keep customers interested in what we're talking about. We all know how lonely it can be sending our voices out into the world without knowing for sure how we are being received, if anyone's listening and most of all, if we're making an impact. He gives us some...
You want to attract (and keep!) the most amazing clients, right? I'm hearing a "heck yes!".
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