Good morning and welcome back to the This is What it Takes Podcast on this beautiful Monday morning. I’m so happy to be here with you again today.
How many of us have cause and effect belief systems, the “if I do this, then it will mean that” kind of thing? I would have to say all of us. I’ve seen it in my relationships, I’ve seen it in my kids and I’ve seen it in myself. As entrepreneurs, we are taught to really study this behaviour because it is so meaningful in our sales. I see it in myself when I’m shopping: I buy because I want to get something emotionally. So what will this mean to me and how will it improve my life or my business, etc.? So I started to do some research: what are the other really important questions that people are asking in order to buy anything? Knowing these questions will help your outcome as you are selling your product and service, so you can answer them as you go.
Does this person have my best interests in...
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