Good morning! Okay this interview is going to knock your socks off. Cameron Arsenault from Bold Entrepreneurship is bringing it all today as he teaches us not only what it takes to do some amazing marketing, but he is also teaching us how to stand out in our respective niches.
What should we be asking ourselves?
I asked him what he thought about the things we should be asking ourselves and he straight up starts with positioning in the marketplace. What are you really great at already, how can you combine a few things that make you stand out and what are you going to show the outside world? He gets into amazing detail about this and I love how open he is.
How do we keep clients interested?
We talked about the ways we can keep customers interested in what we're talking about. We all know how lonely it can be sending our voices out into the world without knowing for sure how we are being received, if anyone's listening and most of all, if we're making an impact. He gives us some really awesome ideas and I can't wait to read what you think!
How do we stay on top of what our competition is doing?
We talked about competitors and how to stay on top of what they're doing and how to fill the gaps. He has some great ideas here that won't take a tonne of time and the ideas are things you can start to employ every day because it's just that simple! I even threw something cool in there that I do that I think you're going to like!
What's the hardest thing you've had to deal with in your business and what steps did you take to recover?
Cam tells us about his second startup and how it nearly landed him starving and homeless in Bali. He fell into the "build it and they will come" trap, had to go back to a 9-5 job and work his way up again. He tells us the one thing that saved everything.
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